Urgent! Regional Director of Business Development (RDBD)
Company: Ciena Healthcare Northern Michigan
Location: Flint
Posted on: July 8, 2025
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Job Description:
The Regional Director of Business Development (RDBD) is a member
of the regional management team, provide recruitment, orientation,
training and oversight in support of the marketing process within
each of the region's facilities. Contribute to establishing and
achieving the region and facility revenue goals through market
knowledge and census development. Join us with an attractive
benefits offering: - Competitive pay - Medical, dental, and vision
insurance - 401K with matching funds - Life Insurance - Employee
discounts - Tuition Reimbursement - Student Loan Reimbursement
Responsibilities: - Participate with facility, regional and
corporate staff in developing and periodically updating a Market
Analysis for each facility within the region. - Lead the
establishment of the facility-specific annual and quarterly census
targets, blending region revenue targets and knowledge of the
specific facility market. - Oversee each facility's translation of
their Marketing Analysis into effective monthly Marketing Action
Plans (MAPs). Assure that each facility's marketing resources are
utilized to maximize census and quality mix. - Assure that each
facility's marketing team uses the tools available to analyze
census trends including discharges due to customer satisfaction,
unnecessary rehospitalization, lack of follow-up on
rehospitalizations, changes in diagnostic mix, decreased LOS,
ineffective back-up teams, dips from referral sources, drops in
close ratio, and drops in short-term to long-term conversions. -
Pursue regional managed care agreements. Assist facilities in
pursuing local managed care agreements. Maintain regional
agreements and assure that annual re-certifications are completed
timely. - Provide orientation and ongoing assistance to facility
staff in Ciena's Pre-Admission (Dr. Green) Process to include
price-outs, red flag drugs, supplies, equipment and services,
Medicare Part A consolidated billing and insurance verification &
prior-authorization. - Track facility sales calls and adherence to
the marketing plan via the CRM system and monthly MAPs. -
Participate in the development of Ciena wide advertising materials
and assure that facility specific materials meet Ciena standards.
Assure that facilities maintain their web sites and any social
media pages such that the content is fresh and accurate. -
Participate in the development of Management Meeting Marketing
Agenda, Management Meeting Presentations Self Learning Modules,
Sales Training Manual updates and Marketing Manual updates. - Lead
the recruitment and selection of highly skilled Director of
Marketing candidates. - Establish and maintain critical
relationships in each Ciena Health Care Company market.
Requirements: - Bachelors Degree - Minimum of three years of
marketing leadership experience in long-term care or a related
field - Strong communication skills - Strong computer skills -
Frequent travel (50%) and over-night stays Ciena Healthcare We are
a provider of skilled nursing, subacute, rehabilitative, and
assisted living services dedicated to achieving the highest
standards of care in five states including Michigan, Ohio,
Virginia, North Carolina, and Indiana. We serve our residents with
compassion, concern, and excellence, believing that every one of
them is a unique person who deserves our best each day that we care
for them. If you have a passion for improving the lives of those
around you and working with others who feel the same way.
IND123
Keywords: Ciena Healthcare Northern Michigan, Sterling Heights , Urgent! Regional Director of Business Development (RDBD), Healthcare , Flint, Michigan
