Connected Funnel Analytics Lead

Company: Stellantis
Location: Auburn Hills
Posted on: April 3, 2026

Job Description:

The Digital Analytics Lead plays a pivotal role in shaping how cross tier and Connected Funnel performance are measured, understood, and communicated across Stellantis’ U.S. digital ecosystem. This position drives a unified analytical approach across websites, media, lead engagement, and customer pathways—ensuring insights are comprehensive, accurate, and strategically aligned. The role blends analytical depth, operational leadership, and storytelling to elevate how the organization evaluates digital effectiveness and identifies growth opportunities. Key Responsibilities include but not limited to: Cross Tier & Connected Funnel Strategy Establish a cohesive Cross Tier measurement framework that unifies performance across the full digital ecosystem Embed Connected Funnel principles to link audience behavior, engagement, and lead readiness into a seamless analytical view Strengthen alignment between internal teams and agency partners to ensure consistency in methodology and interpretation Agency & Resource Management Provide strategic oversight to analytics partners, guiding their work and ensuring alignment with broader cross tier and funnel objectives Coordinate priorities and deliverables to maintain smooth execution of measurement and reporting initiatives Data Tagging & Implementation Lead governance of tagging standards across digital platforms to ensure structured, stable, KPI?driven data collection Supervise updates and enhancements to tagging logic as cross tier and Connected Funnel measurement needs evolve Advanced Analytics & Insights Perform comprehensive evaluations of user behavior and Cross Tier activity to identify performance drivers and uncover opportunities Generate funnel?based analytical perspectives to improve understanding of the customer journey from awareness to lead conversion Anomaly Detection & Quality Assurance Ensure reporting accuracy by routinely validating data sources and flagging irregularities that may impact insights Partner with technical teams to ensure issues are resolved quickly and effectively Lead Reporting & Funnel Analysis Analyze Connected Funnel lead flow across digital channels, identifying friction points and opportunities that influence sales readiness Provide clarity on how users progress through Cross Tier touchpoints and what factors strengthen or weaken conversion performance Experience Optimization & A/B Testing Oversee testing strategies to assess the impact of UX and content variations Translate findings into actionable recommendations that enhance digital engagement and funnel performance Reporting & Visualization Build intuitive dashboards and performance summaries that distill complex datasets into actionable insights for stakeholders Evolve reporting structures to better support strategic decision?making across Cross Tier and Connected Funnel initiatives Strategic Storytelling Craft compelling narratives that explain performance outcomes, contextualize trends, and guide leadership toward high?impact opportunities Communicate insights in a way that resonates with both technical and business audiences Our Benefits - Designed with You in Mind Comprehensive Health & Well-being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected. Generous Paid Time Off We believe in work-life balance. That’s why we offer: 17 paid holidays, including shut-down from December 24 th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most. Competitive Retirement Savings Plans We help you plan for the future with: An employer match on contributions to your 401k, Roth, and Catch-Up plans An employer contribution, even if you don’t contribute Income Protection & Insurance Options Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters. Company Vehicle Lease Program Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products. Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy. Support for Your Growth and Giving Back We believe in investing in your future and your passions: Tuition reimbursement Student loan refinancing programs 18 paid volunteer hours each year to make a difference in your community And so much more! When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.

Keywords: Stellantis, Sterling Heights , Connected Funnel Analytics Lead, IT / Software / Systems , Auburn Hills, Michigan