Sales Development Representative

Company: AdAdapted
Location: Ann Arbor
Posted on: February 16, 2026

Job Description:

Job Description Job Description Description: Sales Development Representative - Ann Arbor, Michigan If you are an ambitious, results-oriented hunter with an interest in accelerating your career in Advertising Technology, serving some of the largest national brands, then this role is for you! Who We Are AdAdapted is an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display. AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks. In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands. Role Summary As a Sales Development Representative, you are the first line of offense in our go-to-market strategy and the primary driver of pipeline generation. Your core focus will be on proactively identifying, engaging, and qualifying high-potential leads among large national brands and their respective media agencies, leading directly to the scheduling of qualified introductory meetings for our Executive Sales team. You will still assist with essential sales support, but your success will be measured by your ability to generate Sales Accepted Leads (SALs), set meetings, and directly contribute to revenue generation, ultimately accelerating your career path into a closing role. We are looking for candidates who bring high potential, a competitive spirit, and are highly performant that we can look to promote within the organization. This person will find value in all tasks and have the drive and determination to stay the course. This person will have an innovative and optimistic spirit, who is curious, accountable, and willing to take on additional tasks outside of day to day responsibilities. You Will Own: Prospecting Strategy & Outreach: Design and execute personalized, multi-channel outbound campaigns (email, cold call, LinkedIn) to penetrate target accounts and key decision-makers. Pipeline Generation & Qualification: Rigorously qualify inbound and outbound leads to ensure they meet the criteria for a Sales Accepted Lead (SAL), focusing on intent, fit, and budget. Meeting Handoff & Goal Attainment: Consistently achieve and exceed monthly quotas for setting qualified meetings and generating pipeline value for the Account Executive team. CRM (Salesforce) / Pipeline Management: Maintain meticulous records of all prospecting activities ensuring accurate data hygiene to support forecasting. Cross-Function within Client Success, Marketing & Sales Teams on Sales Materials Proposal Generation / Program Strategy (Support Function, not primary duty) Organization of Sales & RFP Materials (Support Function) Calendar Management & Meeting Prep (Support Function for qualified handoffs) Lead Point of Contact for Strategic Account Vendors (ABCS, Pathformance, Flipp…) (Support Function) Build & Process Insertion Orders (Support Function, decreasing priority as prospecting increases) Special Projects (Trade Show & On-Site Coordinating) (Support Function) Requirements: Requirements: Degree from an accredited university or college 1 years of experience in sales, customer-facing, or highly competitive environment (preferred, but not required with exceptional drive) Demonstrated ‘Hunter’ mentality; competitive, persistent, and highly resilient Eagerness to cold-call and prospect daily Working knowledge of Google Drive / MS Office applications Positive Attitude Results-oriented with a desire to build strong relationships (internal and with clients) Eagerness to learn and work with deadlines Unwavering commitment to succeed About AdAdapted AdAdapted’s fast-paced culture is based on working hard, exceeding our goals, and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales. What We Provide: Competitive salary package with variable compensation tied directly to meeting/exceeding your SAL and meeting set quotas. Clear, structured path for career advancement (e.g., SDR ? Account Executive) based on performance metrics. Flexible PTO policy and healthy schedule for work/life balance Full-suite benefits plan (medical/dental/vision) including FSA, HSA and life insurance Roth IRA and 401(k) plans available including company match Downtown office space with Qualified Transportation Plan Open office concept where big ideas and collaboration are welcome Professional development opportunities including; career planning and skill development Opportunities to get involved in charitable activities and peer interest groups AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.

Keywords: AdAdapted, Sterling Heights , Sales Development Representative, Sales , Ann Arbor, Michigan